The Dos and Don’ts – Taking Pictures of Your Food

What To Do When Weight Loss Stops

Before IIFYM, before keto, before moderate protein intakes and high-intensity interval training, there was a gentleman called Lyle McDonald.Gentleman is probably a bit of a kind term considering most would call him a raging asshole (he has a somewhat, rough, persona online). But regardless of what you call him or your opinions on his propensity […]

Dieting for people who hate dieting

As a coach and gym owner there’s nothing worse than someone BS’n you about what they’ll eat. I’d rather tell me you’re not gonna cook and will be eating most of your meals outta ready made plastic containers than acting like you’re a Michelin starred chef.At least if you’re honest we can work with ya […]

Why are you beating yourself up?

We’d a funny situation in the gym the other day. One of our clients wasn’t really happy that she went from never training or being a member of a gym to losing 3.4kg in two weeks without starving herself.I always find it interesting how susceptible ladies (in particular) are to the comparison trap. I once […]

Try this delicious chicken recipe

Featherblade is one of my favorite restaurants in Dublin at the moment. They do some really tasty beef dishes that sound fancy but are really quite simple. They cook them exceedingly well and jazz em up with some nice sides and sauces. If you’ve been there, I’m sure you’ll agree. On a recent trip, I […]

Are You Pro or Anti #Fitfam, James

I told a friend a while back “I hated the fitfam before you even know it existed”. It’s still one of my favourite emails that I’ve ever written. Enjoy 🙂 —- If you’ve heard of the #IrishFitFam then what I’m about to say makes perfect sense. However, if the concept of the #IrishFitFam is new […]

The Real Reason You’re Not Losing Weight

The reason you’re not losing weight is because you’re eating too many calories. That’s it. It’s the only reason. Unless you’re one of the VERY FEW people with a legitimate medical issue, the reason you can’t lose weight is because you’re consistently eating too many calories for your current energy out put level. “No matter […]

Lessons Learned From Extreme Diet Deficits

We’re back on that crazy 50% diet deficit in RevFit this week. A while back I wrote you a message about why I LOVE using 50% diet deficits for short periods of time with some of our clients at RevFit, even though it totally goes against conventional wisdom. I’ll be the first to admit that […]

Losing Weight After A Pregnancy Is NOT Impressive

One thing that always grinds gears is the implicit pressure put on new mums to get back in shape after giving birth. You see articles all the time about how celebs and models got rid of their baby weight and got  back to “normal” again in record time. I don’t think more than a month […]

Understanding Your “Why” Is All That Really Matters

One of the most valuable pieces of coaching advice I’ve ever received is to always question the “…so that”. It’s something that I’ve found works when thinking about why I do things, about why Sarah does things, and about why everyone does …well, basically EVERYTHING they do. Hell, it even works when it comes to […]