The42.ie Never Published This…

You may remember a while back I said I was going to be writing a bit for the42.ie? Well, it seems I was wrong. Not sure what the craic is, but I never got an acknowledgement for my previous article, and only found out it was up when someone else mailed me on it. Being […]

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Are You Measuring The Wrong Things?

There’s this thing in email marketing called an “open rate” – the number of people you send an email to versus the amount that open it. It’s a great measure of how much people like and trust your advice. ​​ I always knew I did pretty good numbers wise, but when I checked last week […]

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Why We Do Warm Ups

“This is the best thing you’ll ever do that you never know about”. If you ever played GAA as a kid, your idea of a warm up will probably be togging out, a few laps of the pitch, some arm swings and a couple of hamstring stretches. Then it’s straight into a few ball drills […]

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