What To Do When Weight Loss Stops

Before IIFYM, before keto, before moderate protein intakes and high-intensity interval training, there was a gentleman called Lyle McDonald.Gentleman is probably a bit of a kind term considering most would call him a raging asshole (he has a somewhat, rough, persona online). But regardless of what you call him or your opinions on his propensity […]

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Dieting for people who hate dieting

As a coach and gym owner there’s nothing worse than someone BS’n you about what they’ll eat. I’d rather tell me you’re not gonna cook and will be eating most of your meals outta ready made plastic containers than acting like you’re a Michelin starred chef.At least if you’re honest we can work with ya […]

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Why are you beating yourself up?

We’d a funny situation in the gym the other day. One of our clients wasn’t really happy that she went from never training or being a member of a gym to losing 3.4kg in two weeks without starving herself.I always find it interesting how susceptible ladies (in particular) are to the comparison trap. I once […]

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Try this delicious chicken recipe

Featherblade is one of my favorite restaurants in Dublin at the moment. They do some really tasty beef dishes that sound fancy but are really quite simple. They cook them exceedingly well and jazz em up with some nice sides and sauces. If you’ve been there, I’m sure you’ll agree. On a recent trip, I […]

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Are You Pro or Anti #Fitfam, James

I told a friend a while back “I hated the fitfam before you even know it existed”. It’s still one of my favourite emails that I’ve ever written. Enjoy 🙂 —- If you’ve heard of the #IrishFitFam then what I’m about to say makes perfect sense. However, if the concept of the #IrishFitFam is new […]

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The Real Reason You’re Not Losing Weight

The reason you’re not losing weight is because you’re eating too many calories. That’s it. It’s the only reason. Unless you’re one of the VERY FEW people with a legitimate medical issue, the reason you can’t lose weight is because you’re consistently eating too many calories for your current energy out put level. “No matter […]

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New Year, New Me?

So it’s 2018 and from what I can see most people are recovering from Christmas and the New Year’s shenanigans. I was down in Carrick on Shannon, ringing in the New Year with some good friends. Traveling down to Carrick, one of my best friends and I were talking about the health and fitness industry. […]

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