James Hanley
Author Archives: James Hanley

Are You Measuring The Wrong Things?

There’s this thing in email marketing called an “open rate” – the number of people you send an email to versus the amount that open it. It’s a great measure of how much people like and trust your advice. ​​ I always knew I did pretty good numbers wise, but when I checked last week […]

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Why We Do Warm Ups

“This is the best thing you’ll ever do that you never know about”. If you ever played GAA as a kid, your idea of a warm up will probably be togging out, a few laps of the pitch, some arm swings and a couple of hamstring stretches. Then it’s straight into a few ball drills […]

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Are Food Diaries Worth It?

There seems to be this misconception that the best way to get someone to lose weight is to radically change their exercise patterns. To have them workout more, join a gym, use the stairs instead of a lift, go for a walk in the morning before work, participate in an exercise class etc etc. All of […]

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Macro Counting TOTALLY Works

As much as I hate to admit it, counting your “macros” does work. It’s always worked. The concept of “macro counting” (I gag in my mouth every time I say that by the way) is a relatively new one, spurred on by the internet about 10-12 years ago as “IIFYM” – if it fits your macros. […]

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